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Bingo is a big business and is only getting bigger. Already the market is past the $12bn a year mark and is set to continue to grow with the advent of the emerging growth sectors. America has dominated the online scene with the 75 ball game for the last 5 years however UK, Europe and Australia are now emerging as online bingo lovers with the 90 ball game version going from strength to strength. Bingo is the most socially accepted form of gambling; players enjoy not only the traditional games but are also big money spenders with an array of alternative instant games like scratch cards, slots, high lows, pull tabs etc.